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I help Credit Union C-suites stop wasting time and energy putting out fires and install a system that builds self-sufficient, high-performing leaders who can weather any storm.
I help Credit Union C-suites switch from constant “put out fires” mode, to a system that builds self-sufficient, high-performing leaders who can weather any storm.
I help Credit Union C-suites switch from a place of constant “putting out fires”, to a simple system that builds self-sufficient, high-performing leaders who can weather any storm.
I've Been Honored To Work With These Amazing Businesses




















Here's How I Do It:
The Leadership Mastery System
(It's time to implement a proven, elite framework you and your teams can use to grow your people and profits!)
1. ASSESS
The process we use to understand where your people really are, identify the best levers to make measurable change, and develop (together) the best plan to move forward.
2. BUILD
Execute the plan in each of the big five areas (Culture, Service, Growth, Financials, and Systems), so you have sustainable and measurable growth quarter after quarter.
3. CULTIVATE
Establish lasting accountability, frameworks, and principles throughout your organization so each quarter builds on the momentum of the last, and the commitment to the plan and process deepens and grows.
This Work Often Includes:
Strategic Planning: Turn your plan from a document no one reads into a roadmap everyone drives forward.
Leadership Team Development: Get your leaders on the same page so meetings move faster and results follow.
Executive Team Building: Build trust at the top so your credit union moves with clarity and confidence.
Executive Coaching: Lead with less stress and more direction through simple, proven coaching that works.
Leadership Training: Practical tools your leaders actually use to motivate, guide, and grow their teams.
Succession Planning: Prepare your next generation of leaders now so you’re never caught off guard later.
Culture Assessment & Building: Find out what’s really happening inside your culture and turn it into your biggest advantage.

YOUR FREE LEADERSHIP STARTER KIT

The Leadership Snapshot asks you 21 simple questions to help you know how to energize, build, and sustain business teams that keep on winning.
You'll:
- Uncover hidden gaps in your team’s performance
- Measure your strengths in 3 critical areas (Assess, Build and Cultivate)
- Gain critical next steps to get your team building momentum in the ABC Method Masterclass
Get your snapshot in less than 2 minutes by clicking the button below!
Transform your Leadership with the ABC Framework!
In Catalyst, leadership expert Michael Wolsten distills two decades of coaching wisdom from working with giants like Starbucks and top credit unions into a game-changing system: the ABC Framework. This isn’t another leadership theory—it’s a proven, repeatable roadmap that delivers measurable results in just 90 days.
Assess: Uncover the hidden truths about your team’s strengths, gaps, and untapped potential.
Build: Create rock-solid systems—culture, service, growth, finances—that turn your vision into reality.
Cultivate: Establish rhythms that sustain momentum, even when chaos strikes.
Backed by hard data: teams using the ABC Framework see up to 35% profit growth and 25% higher engagement. Stop firefighting. Start leading with clarity and purpose.

Hey there, I'm Michael
I help credit unions build world-class teams that strengthen both their front line and their bottom line. My purpose is to equip and empower leaders to lead with clarity, grow engagement, and build cultures people want to be part of — without wasting time on cookie-cutter training or generic programs.
Over the past 17 years, I’ve had the privilege of coaching and developing hundreds of credit union leaders to create award-winning cultures, drive member growth, and become known for personal, intentional service in the communities they serve.

What Other Leaders Are Saying
Hank Hubbard, CEO One Detroit Credit Union
Lucy Butler, CEO Simply Effective Coaching
Brad Shaw, Owner of FirexCDA and Wine Vault
Katie Roll, Branch Manager Independent FCU
Eric Ladwig, Executive Director Hospice of North Idaho
Leadership Snapshot
Get clear on how your team’s really doing. Take the Leadership Snapshot and see where you’re strong, where you’re stuck, and what to do next.













